Client: Tom Sawyer Software, graph visualization software developer
Challenges: Convince potential customers in many industries of the business and technical benefits of the company’s graph visualization technology, which is is used to create visual representations of complex data.
Dutchgirl’s solutions
Tom Sawyer’s products were designed to be embedded in other software products that are used to store, manipulate, or generate such data. The products had applications in diverse industries: network management, software design, human resource management, criminology, and others.
The old website was heavy on descriptions of technical features, but the company needed to communicate with business decision makers as well as engineers. I reorganized and added to the content to target a wider audience, make the site more visually appealing and interactive, and provide more opportunities for site visitors to contact the company.
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