Client: Galley Eco Capital, San Francisco
Challenges: Old site did not describe company’s current services; site lacked keywords that would support usability and search engine optimization.
Dutchgirl’s solutions
To help the company generate more leads in a rapidly growing and shifting market, I wrote and organized new website content. First, I interviewed principal and financing expert Lisa Galley, then provided these deliverables:
- Strategy summary Summary of goals and priorities for the site and other strategic information
- Site outline Map showing navigation to the information and functions on the site
- Homepage wireframe Diagram of the homepage, with space assigned to the highest-priority goals defined in the strategy summary
- Site content Content that supported Galley Eco Capital’s strategic business priorities and followed usability guidelines for web content
New homepage
Live page at:
galleyecocapital.com 
