Content and Copywriting

Who are you talking to…

And what do they want? The surest way to make your website or intranet a success is to start by learning what people need from your site.

To do that, my first step is to gather intelligence about your site’s users. Then I combine that knowledge with technology know-how and extensive writing experience, for these results:

  • Compact, easy-to-use instructions (how-to guides, procedures) that help your audience succeed at key tasks
  • Copy that shows the appeal of your services, products, or nonprofit mission, persuading people to buy or take other action
  • Webpages that perform in today’s business environment — optimized for search and Web 2.0

» See my portfolios of content writing, copywriting, help content, and content optimized for search