Information Architecture

The opposite of lost

When your information architecture is right, visiting your site is like walking into a stranger’s kitchen and knowing where to find a fork without having to ask.

Information architecture and content combine to generate “information scent” — a sense of whether you’re close to finding what you want on a website or intranet.

Here’s how I make sure your site is easy to navigate:

First, I analyze the content. I analyze the topics you want to put on your site, including your existing website and other content in any form. I work with you to assess their importance to your business goals and how they’re related to each other.

Then I develop the structure, navigation, and information design. I provide an outline, wireframes, and page templates showing content structure, navigation labels, and other linking.

» See my information architecture portfolio