Client: Cisco
Challenges: Optimize webpages for content usability and search.
I edited content on Cisco.com for clarity, Cisco style, length, and usability. On selected pages, I also incorporated designated keywords to optimize for search. Topics included various networking products, Cisco services, and programs for Cisco partners.
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Client: Cisco
Challenges: Impose clarity and consistency on presentations in varying styles and formats.
These 1-page presentations, which Cisco’s sales reps used in selling Cisco’s Internet solutions for businesses, summarized recent developments in the adoption and use of Internet technologies in different industries. To make the presentations easy for reps to scan and use, I edited them for sense, format, and length.
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