“Cate transformed a traditional piece of sequential learning into a dynamic online experience.”

Client: Northern California Grantmakers, San Francisco

Challenges: Northern California Grantmakers was publishing an online toolkit of guidelines and checklists to help foundations prepare their facilities and grantmaking capabilities in case of a major emergency. NCG’s staff had compiled useful content, but the content needed adjustment to meet basic guidelines for website usability.

Dutchgirl’s solutions

To make the toolkit “web ready,” I provided these deliverables:

I also provided content guidelines to help NCG produce more consistent, user friendly, and searchable content while keeping budgets for future website updates to a minimum.

New homepage for toolkit

Live page:
NCG disaster preparedness toolkit

“Thank you for all you have done during this project! Your knowledge and skills, your patience and persistence, your continual search for information about effective sites, and on and on… We’ve learned a lot from you and have appreciated your commitment to quality.” —Linda Hendrickson, Cascadia Community College

Client: Cascadia Community College is a feeder school for the University of Washington. It shares its state-of-the-art, wetland-lined campus with UW Bothell. The magazine Washington Monthly named Cascadia the No. 2 community college in the United States.

Challenges: Cascadia’s old website got little traffic because users found it hard to find what they needed, even if the information did exist on the site. The site did not communicate the college’s strengths or provide much information that prospective college students commonly look for. The site was both out-of-date and hard to update.

Dutchgirl’s solutions

To plan and create Cascadia’s new website, I worked with Cascadia’s marketing and communications department and dozens of members of college staff and administration, providing these deliverables:

I worked with Lisa Galley to decide what keywords to include in page titles and navigation on the redesigned Galley Eco Capital website. Here’s an example of those keywords at work in the outside world:

Lisa’s post of May 20, 2009 , on her blog Our Green Journey, links to a post on sustainability as investment at One Block Off the Grid (1BOG).

On the 1BOG post, look for the phrase “commitment to sustainability,” which we identified as a keyword phrase during the redesign of the Galley Eco Capital site. The 1BOG post links that keyword phrase back to a page on Galley Eco Capital site titled — what else — Our Commitment to Sustainability .

This keyword loop increases traffic to Galley Eco Capital’s site, improves search results, and enhances the site’s usability (by reinforcing phrases that are relevant to the site’s audience).

» More about website strategy for Galley Eco Capital

Challenges: Optimize webpages for content usability and search.

Dutchgirl’s solutions

I edited content on Cisco.com for clarity, Cisco style, length, and usability. On selected pages, I also incorporated designated keywords to optimize for search. Topics included various networking products, Cisco services, and programs for Cisco partners.

For more details

… or to discuss your project, contact us.

Client: Galley Eco Capital, San Francisco

Challenges: Old site did not describe company’s current services; site lacked keywords that would support usability and search engine optimization.

Dutchgirl’s solutions

To help the company generate more leads in a rapidly growing and shifting market, I wrote and organized new website content. First, I interviewed principal and financing expert Lisa Galley, then provided these deliverables:

New homepage

Live page at:
galleyecocapital.com

Client: Administrative Office of the Courts (State of California), San Francisco

Challenges: AOC asked me to copyedit “static text” for an online application, but little of the copy in the application met usability standards for user interfaces. The site provides resources for child welfare attorneys and social workers.

Dutchgirl’s solutions

With the client’s permission, I rewrote virtually all of the copy for the application. Key improvements included these changes:

Live page:
California Dependency Online Guide

“Cate is an exceptional editor. She takes muddled drafts and transforms them into crisp pieces that communicate technical concepts in plain English. She makes language appropriate for a range of audiences. Cate immediately grasps the key concepts in a piece, even when it’s her first exposure to the subject. I’ve always felt our work was substantially better when Cate worked with us. Cate makes instructions for interactive applications accurate and easy to use.” —Kirsti Aho, Macromedia/Adobe

Client: Macromedia/Adobe Systems

Products: Contribute, Captivate, Flash, Dreamweaver

Challenges

Software how-to guide drafts were hard to follow, contained errors, and did not conform to Macromedia’s standards. Audience for these guides was college teachers.

Dutchgirl’s solutions

I edited or rewrote the guides for the following:

Challenges: Produce effective company communication with customers, job seekers, regulators, and others, on topics that can be both sensitive and complex.

Dutchgirl’s solutions

Working with teams to define business goals and user tasks, I developed information architecture and wrote usable, persuasive website content for subsites on privacy, online security, corporate philanthropy, and careers.

On all subsites, content strategy required solving problems specific to the banking and finance industry. For example, privacy issues have unique implications in the context of online banking and tax software.

For more details

… or to discuss your project, contact us.

“Caregiving professionals are always looking for resources they can confidently recommend to families. Cate’s concise, clear descriptions made a great contribution to the CaregiverZone site’s credibility among my colleagues.” Dean Kidder, RN, Director of Business Development

Client: CaregiverZone, a resource site for caregivers of elderly relatives; www.caregiverzone.com

Challenges: Provide informational support for family members making important and sometimes urgent decisions about a relative’s treatment, care, or placement in an institution. Treat an emotionally sensitive topic with sensitivity while providing clear, concise information on health care, health insurance, and legal issues.

Dutchgirl’s solutions

Working with staff, outside health care experts, and usability consultants, I provided these deliverables:

America Online introduced CaregiverZone as its caregiving portal in summer 2000. USA Today named it a “hot site” in March 2000.

For more details

… or to discuss your project, contact us.

Challenges: Describe Crusoe microprocessor technology as part of Transmeta’s widely publicized website launch.

Dutchgirl’s solutions

I wrote content about the workings, features, benefits, and applications of Crusoe, Transmeta’s software-based microprocessor technology (trademark: Code-Morphing Software), which was designed to prolong battery life compared to conventional processors.

The website launch was moved up by 3 weeks after the company got word that AMD, a competitor, planned to launch a similar product. A Wikipedia article on Transmeta describes the public speculation about Transmeta and its website.

For more details

… or to discuss your project, contact us.