“Thank you for all you have done during this project! Your knowledge and skills, your patience and persistence, your continual search for information about effective sites, and on and on… We’ve learned a lot from you and have appreciated your commitment to quality.” —Linda Hendrickson, Cascadia Community College

Client: Cascadia Community College is a feeder school for the University of Washington. It shares its state-of-the-art, wetland-lined campus with UW Bothell. The magazine Washington Monthly named Cascadia the No. 2 community college in the United States.

Challenges: Cascadia’s old website got little traffic because users found it hard to find what they needed, even if the information did exist on the site. The site did not communicate the college’s strengths or provide much information that prospective college students commonly look for. The site was both out-of-date and hard to update.

Dutchgirl’s solutions

To plan and create Cascadia’s new website, I worked with Cascadia’s marketing and communications department and dozens of members of college staff and administration, providing these deliverables:

Concept for full-page binder ad

Here are the alternative headlines [PDF].

Challenges: Support marketing goals by designing content templates and writing clear, concise copy about the benefits and features of personal finance and tax software, financial services, and business services.

Dutchgirl’s solutions

Using a strategic, user-centered approach, I developed content templates for product descriptions and ongoing promotional campaigns on Intuit.com. Working with product managers, I edited product descriptions and promotions for clarity, Intuit style, length, and usability.

Products and services included Intuit software (QuickBooks, Quicken, and TurboTax), including online banking and tax preparation features; World Savings financial services (home loans, bank accounts, retirement accounts); and Intuit business services (IntuitAdvisor.com, payroll tools).

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Challenges: Present a complex line of educational products and services for K-12 students and teachers.

Dutchgirl’s solutions

I developed all content for Lightspan’s new site, including:

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“I continue to be extremely pleased with the way the brochure presents me. You captured perfectly the image that I was trying to convey. A friend of mine, the retired head of advertising of a Fortune 500 company, thought the brochure was the best thing of its type he had ever seen. It’s part of the reason my coaching practice has grown very nicely this past year.”

Client: Alan Becker, M.B.A., coach for executives and boards of nonprofits

Challenges: Develop a marketing tool that would attract new coaching clients.

Dutchgirl’s solutions

I developed the copy for this trifold brochure, which includes a “Non-Profit Frustration Quiz” and describes how Alan’s coaching sessions work.

Alan Becker coaching brochure [PDF]

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Client: Just in Time Solutions, intranet and website application developer, San Francisco; www.justintime.com

Challenges: Communicate advantages of using client’s services to audiences including business managers unfamiliar with Internet technology.

Dutchgirl’s solutions

I provided information architecture and copywriting for a new site that showcased Just in Time’s experience and capabilities to prospective clients. The new site offered case studies of the business-focused solutions that Just in Time Solutions built for clients such as LSI Logic, Kensington, and Robert Half International. It also detailed Just in Time’s capabilities in intranet development and management, website and intranet security, and Internet billing.

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… or to discuss your project, contact us.