I worked with Lisa Galley to decide what keywords to include in page titles and navigation on the redesigned Galley Eco Capital website. Here’s an example of those keywords at work in the outside world:

Lisa’s post of May 20, 2009 , on her blog Our Green Journey, links to a post on sustainability as investment at One Block Off the Grid (1BOG).

On the 1BOG post, look for the phrase “commitment to sustainability,” which we identified as a keyword phrase during the redesign of the Galley Eco Capital site. The 1BOG post links that keyword phrase back to a page on Galley Eco Capital site titled — what else — Our Commitment to Sustainability .

This keyword loop increases traffic to Galley Eco Capital’s site, improves search results, and enhances the site’s usability (by reinforcing phrases that are relevant to the site’s audience).

» More about website strategy for Galley Eco Capital

Client: Galley Eco Capital, San Francisco

Challenges: Old site did not describe company’s current services; site lacked keywords that would support usability and search engine optimization.

Dutchgirl’s solutions

To help the company generate more leads in a rapidly growing and shifting market, I wrote and organized new website content. First, I interviewed principal and financing expert Lisa Galley, then provided these deliverables:

New homepage

Live page at:
galleyecocapital.com