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information architecture

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Writing corporate content on banking and finance

July 30, 2005

Clients/employers: Intuit, World Savings

Challenges: Produce effective company communication with customers, job seekers, regulators, and others, on topics that can be both sensitive and complex.

Dutchgirl’s solutions

Working with teams to define business goals and user tasks, I developed information architecture and wrote usable, persuasive website content for subsites on privacy, online security, corporate philanthropy, and careers.

On all subsites, content strategy required solving problems specific to the banking and finance industry. For example, privacy issues have unique implications in the context of online banking and tax software.

For more details

… or to discuss your project, contact us.

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Employee signup for stock purchase plan

January 5, 2002

Employer: Intuit, Mountain View, California

Challenges: Design an intranet application to replace the paper form used for employee stock purchase plan signup and changes. Putting the functionality online changed the process for the staff processing the changes, as well as for employee users. Because an employee might incur financial risk by using the application, help text had to be carefully worded.

Dutchgirl’s solutions

I wrote user interface copy for several different user scenarios based on business requirements of the company’s stock plan. Here are the deliverables I produced:

  • Application flow: Flowchart for each user scenario: new signup, changes to contribution during or after open enrollment, withdrawal from the plan, and several others.
  • Interface copy and help: Series of screens for login and for each user scenario, including instructions to the engineers for dynamic text. A chart of error messages mapped to issues. Context-sensitive help about ESPP paycheck contributions and the rules of the plan.
  • Emails: Messages automatically generated by the system to send employees confirmation of changes they had made in the application, including instructions to engineers for dynamic text.

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Content strategy for design portfolio

February 1, 2000

Client: Aaron Marcus and Associates, user interface design; www.amanda.com This link goes to a different site

Challenges: Develop a model for a portfolio of work by a user interface design firm.

Dutchgirl’s solutions

I provided architecture and content for one portfolio entry that served as a model implemented by AM+A. The model included a summary and basic details about each project and accommodated animated screenshots of key functionality.

For more details

… or to discuss your project, contact us.

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Website redesign for educational products company

May 1, 1999

Client: Lightspan Partnership

Challenges: Present a complex line of educational products and services for K-12 students and teachers.

Dutchgirl’s solutions

I developed all content for Lightspan’s new site, including:

  • Descriptions of products and services targeted at teachers and administrators
  • Promotional headlines and copy
  • Corporate content
  • Page layout and contextual links
  • Consulting on site architecture and navigation

For more details

… or to discuss your project, contact us.

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Website for the Internet Archive

March 31, 1999

The Internet Archive, at archive.org, has been making copies of the Web since 1996. It’s a free library of virtually all publicly available sites on the web.

In 1999 the Internet Archive asked me to develop a new site that would communicate the Archive’s mission for the public good and serve as a resource on privacy, copyright, and other complex legal issues.

Here are before-and-after links to archive.org (courtesy of the Archive’s own Wayback Machine):

Before: Archive.org in October 1999 This link goes to a different site

Link to picture of Internet Archive homepage before redesign

After: In April 2000 This link goes to a different site

Link to picture of Internet Archive homepage after redesign

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Website redesign for software developer

April 1, 1998

Client: Tom Sawyer Software, graph visualization software developer

Challenges: Convince potential customers in many industries of the business and technical benefits of the company’s graph visualization technology, which is is used to create visual representations of complex data.

Dutchgirl’s solutions

Tom Sawyer’s products were designed to be embedded in other software products that are used to store, manipulate, or generate such data. The products had applications in diverse industries: network management, software design, human resource management, criminology, and others.

The old website was heavy on descriptions of technical features, but the company needed to communicate with business decision makers as well as engineers. I reorganized and added to the content to target a wider audience, make the site more visually appealing and interactive, and provide more opportunities for site visitors to contact the company.

For more details

… or to discuss your project, contact us.

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Prototype of intranet for international retailer

October 1, 1997

Client: Gap Inc.

Challenges: Make a case for building an intranet site for the IS group that supported retail stores in 6 countries.

Dutchgirl’s solutions

On the basis of user interviews and task analysis, I created a prototype that showed how an intranet could improve development and support of the computerized systems in Gap’s North American, European, and Japanese stores. CMS was Lotus Domino intranet server.

For more details

… or to discuss your project, contact us.

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Website redesign for online application developer

May 7, 1997

Just in Time Solutions logo

Client: Just in Time Solutions, intranet and website application developer, San Francisco; www.justintime.com

Challenges: Communicate advantages of using client’s services to audiences including business managers unfamiliar with Internet technology.

Dutchgirl’s solutions

I provided information architecture and copywriting for a new site that showcased Just in Time’s experience and capabilities to prospective clients. The new site offered case studies of the business-focused solutions that Just in Time Solutions built for clients such as LSI Logic, Kensington, and Robert Half International. It also detailed Just in Time’s capabilities in intranet development and management, website and intranet security, and Internet billing.

For more details

… or to discuss your project, contact us.

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