Clients/employers: Intuit, World Savings
Challenges: Produce effective company communication with customers, job seekers, regulators, and others, on topics that can be both sensitive and complex.
Dutchgirl’s solutions
Working with teams to define business goals and user tasks, I developed information architecture and wrote usable, persuasive website content for subsites on privacy, online security, corporate philanthropy, and careers.
On all subsites, content strategy required solving problems specific to the banking and finance industry. For example, privacy issues have unique implications in the context of online banking and tax software.
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